AGRICULTURAL PRODUCTS SALES POLICY: MODELING, DECISION-MAKING

Abstract

The task of optimizing the sales plan is dynamic in the sense that the decision taken at the moment predetermines to a certain extent the decisions that will be taken in the future. The key to rational planning is the formation of scenarios for the dynamics of product prices during the planning period. The choice of a decision by an entrepreneur depends on the current needs of the
enterprise in cash, the amount of possible losses from the adoption of a decision, obligations to creditors, contractual obligations to supply products and other circumstances. The plan may change over time as information on product market behavior is updated. The decision is made on the double criterion of "expected income - risk", and it is individual for each seller. The content of the problem implies its formalization in terms of simulation models, on the principle of "What if". The solutions derived from it are indicative. Nevertheless, the computer implementation of the technique allows to implement a flexible strategy of sales of
crop products, to adapt the sales policy to the ever-changing conditions of the economic environment, the author concludes