WAYS OF FORMING CROSS-CULTURAL COMPETENCE

Abstract

Cross-cultural communication will claim a cross-cultural competence from participants of this process. It is demanded in the most different areas of the human activity. Therefore the marked competence becomes a necessary element of formation of the most different directions of pedagogics, management, marketing, advertizing and public relations, etc. The cross-cultural aspect is considered as one of conditions to achieve the communication efficiency as it is. Nonverbal communication is designated as an
important element of communication in the cross-cultural field, in particular, existence of nonverbal codes in the specific context of communication. In the second part of the article the author designates the main aspects and, according to them, the main ways of formation of the cross-cultural competence. First of all, it is development of such qualities as empathy and tolerance which are carried out by means of knowledge of various cultures, secondly accumulation of communicative experience in the cross-cultural environment, in the sphere of cross-cultural contacts.