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Abstract

For implementation domestic express test-systems there is a need to required market research. The authors had done a research to estimate commercialization perspectives of ELIZA-test-systems for animals with tinea diagnostics. The main object of the research is immunoassay diagnostic test-system. As a results of research had done scientific literature review, patent search, market research.
The analysis showed that the potential market volume is 737.5 thousand pcs per year, or 1.1 bln. tenge in the monetary terms at an average price of the test system 1500 tenge. The company planned to take 8% of the market at the full project power.ELIZA-test-systems is recognized as a competitive and prom- ising product for commercialization, which has advantages over similar products
in the Russian and Kazakhstan market.